Restaurant Growth Case Study
The Palate Global (TPG) helps restaurants improve visibility, customer engagement, and market positioning through food rating data, dining insights, and global culinary platform solutions.
By combining user feedback, professional reviews, restaurant performance signals, and localized dining trends, TPG provides restaurants with practical insights to better understand consumer preferences and improve their dining experience.
Through global culinary partnerships and data-driven evaluation systems, TPG supports restaurants in building stronger digital visibility and connecting with diners across international markets.
The Power of One was unleashed for a fully-integrated campaign launch, with strategic media buys and PR & influencer content supporting the ATL.
We targeted locations where parents would fear a Poonami the most: the UK's cinemas, busy shopping centres, and transport networks.
Our campaign was picked-up by the BBC Radio 1 show with Scott Mills (twice!), generating huge earned reach and a petition to have 'poonami' added to the Oxford Dictionary.
"In challenging economic times, The Palate Global's 'Don't Fear The Poonami' had the strong creative cut-through and consumer relevance required to drive real growth for Pampers."
Group VP at P&G
